Mar 23 • 2 min read
Today’s article was written by guest author Courtney Rosenfeld (bio below).
Solopreneurs — sole proprietors, freelancers, independent contractors, and single-member LLC owners — work independently. They are solely responsible for building their community and finding customers. The term, while not new, has gained popularity and marks a few subtle differences between an entrepreneur and a solopreneur.
What It Takes For Solopreneurs to Boost Their Startup
There are plenty of reasons why people become solopreneurs. The desire to be your own boss, discontent with current employment, more family or vacation time, flexible work schedule, and much higher income potential are some of the most common grounds for solopreneurship. If you have already started your venture but need help in growing and expanding further, there are numerous specialists, such as Zaradigm, that help solopreneurs achieve their goals and lead their business to success. Besides getting help from an expert, there are a few other things you can do to boost your enterprise.
Invest in a Great Website
A well-done website for your business is an excellent promotion tool for solopreneurs. A great website tells your professional story in a straightforward and transparent fashion. Your website should include samples of your past work and should allude to past and current clients. It offers several means for customers to connect with you, such as contact form, email address, or links to your social media platforms. Your website should also include your personal story — without straying too far from the professional path — your goals for the venture and the business’ roadmap.
Use Business Formation Services
The business formation process can be complicated, especially if you have no prior experience. When you’re launching your startup, you have so much work to do without having to concern yourself with the legislation, regulations, and other procedures you must uptake to start the forming process. That’s why it is essential to delegate as much work as possible – using a formation service to set up an LLC, for instance, is an excellent instance of assigning challenging tasks to experts. Why an LLC? This type of business structure is meant for small businesses. It offers personal liability, flexibility, requires less paperwork, has numerous tax advantages, and it is easier to set up. Whether you’re starting an LLC in Texas or any other state in the U.S., hiring a formation service to get the job done is one of the best choices you can make as you launch your business.
Hire a Freelancer
More modern businesspersons are hiring freelance workers because of the advantages of this type of cooperation. The best thing is that it is possible to find a professional in online marketing and any other segment of your business that you need help with from any country because you work through the Internet. This means you can hire experts from all over the globe. Another reason why you should hire freelancers is that you can save money on labor costs. In comparison to full-time employees, you can hire freelancers for a certain amount of period during which you cannot do without their help.
Use Social Media Intensively
This is probably one of the easiest and most lucrative ways to network and advertise your business. Platforms such as Twitter and LinkedIn make it easier for professionals and businesses worldwide to connect. Join a group discussion and offer insights, or contribute to a conversation and set your presence – when a potential customer needs help, they may remember you and reach out.
You Can Ease Your Solopreneurship Journey
Being a solopreneur is an exciting journey. You get to unleash your creativity, do what you love, and follow your business instincts without limits. But sometimes, seeking help from experts, freelancers, or tech-based tools is the key to taking your startup to the next level. It is an excellent way to grow your business sustainably!
About the Author: Courtney started Gig Spark to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.
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